roomres.in

Brand guidelines · v0.1 · Sep 2026

roomres.in brand

The identity system for roomres.in — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#14507ARGB 20, 80, 122
DeepHeaders and dark grounds#0D3552RGB 13, 53, 82
AccentHighlights and emphasis#F08A24RGB 240, 138, 36
InkBody text#102636RGB 16, 38, 54
GroundPage background#F2F0E8RGB 242, 240, 232
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Fraunces

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · DM Sans

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxGo somewhere good.
H2 · 36pxGo somewhere good.
H3 · 24pxGo somewhere good.
Body · 17pxGo somewhere good.
Caption · 13pxGo somewhere good.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

roomres.in
✓ Do — On light grounds, with clear space
roomres.in
✓ Do — Reversed on the deep brand colour
roomres.in
✗ Don't — Don't stretch or squash it
roomres.in
✗ Don't — Don't recolour it
roomres.in
✗ Don't — Don't place it on busy backgrounds
roomres.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

r
roomres.in
roomres.in
Founding Team
hello@roomres.in
www.roomres.in
—
Founding Team
roomres.in
hello@roomres.in · www.roomres.in
roomres.in hello@roomres.in
www.roomres.in
roomres.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for roomres.in
07

Explorations

Alternative wordmark directions considered for roomres.in. Each downloads as SVG.

roomres.in
01 · Serif authority
roomres.in
02 · Geometric sans
roomres.in
03 · Monospace
roomres.in
04 · Grotesk
roomres.in
05 · High contrast
roomres.in
06 · Condensed
roomres.in
07 · Soft geometric
roomres.in
08 · Rounded
roomres.in
09 · Reverse